Serving Communities
Our purpose is clear: to help families in Mexico and Central America save time and money to live better.
We build trust within our communities by understanding their needs and offering accessible, affordable solutions that positively influence their well-being. We work continuously with local organizations and partners to understand the realities of the communities where we operate, enabling us to co-create solutions that generate meaningful and lasting impact.
We focus on addressing poverty and malnutrition by leveraging our infrastructure, collective reach, and expertise.
Our efforts include donating food and essential products, supporting volunteer initiatives, and strengthening local economies by partnering with small farmers and suppliers, providing them access to formal markets and training. Our commitment to quick and effective disaster response in neighboring communities remains a fundamental component of this support strategy.
We channeled
+2.1
million pesos to attend to:
8
natural disasters.
We promote local volunteering.
This year we accomplished:
1,582
volunteering activities
30,958
participants, of which
28,494
were associates
2,464
external
Through the Pequeño Productor and Tierra Fértil program, we achieved
13,021
jobs generated
5,349
farmers trained
5,337
small farmers benefited
90%
average income increase for farmers in Mexico
We foster Food Security:
47,625
tons of food and general merchandise channeled in Mexico
6,657
tons of food channeled in Central America
Alliances with
810
food banks
1.9
millions of beneficiaries
We develop productive capacities to contribute to Food Security:
43
orchards and farms
25
water systems
17
ecological stoves
Building Local Leadership
Community and Associates Engagement
Safer and Healthier Products
We are committed to creating value for communities by giving them access to affordable, safe, healthy, and good quality products.
Customer needs are always evolving as they search for products that support their health and daily life. Supply chain transparency is imperative as they become increasingly interested in understanding where the items they buy come from and how they are made. New regulations and standards have also reinforced the need for safer and healthier products, leading to reformulations that have helped us offer better options that meet customers’ expectations.
