EVERY DAY LOW PRICES
As part of our value proposition, we continue working with our promise of Every Day Low Prices.
80bps
expansion in Bodega’s price gap (record high)
80bps
increase in Private Brands penetration in Bodega
We work every day with the purpose of helping people save money and live better, and we are accomplishing this through one of our strategic priorities -Win in Discount
Win in Discount is making the difference for our most price-sensitive customers. The number of customers who are price seekers is growing, and the macroeconomic environment has constrained their budgets. Therefore, remaining loyal to our philosophy as a company, we have kept low prices and increased access to low cost products and services through omnichannel, our ecosystem development and by expanding our presence in the region.
The importance of Bodega
We are low price leaders, and we have a unique positioning in the discount segment thanks to the relevance of Bodega, one of the largest, best known and efficient retailers in Mexico
This year, we have made progress in strengthening our On Demand infrastructure:
More than 220 Bodegas with Despensa a tu Casa service
855 extended assortment kiosks with personalized support
To learn more, visit the chapter:
LEAD IN OMNICHANNEL
Through Cashi and Bait, we are giving our customers access to the digital economy:
Bodega represents 75% of Bait customers
We launched a pilot together with a third party, to disburse credit through Cashi
To learn more, visit the chapter:
ECOSYSTEM OF CHOICE
The 3 pillars of the strategy:
Our Win in Discount strategy combined three pillars: Every Day Low Prices, Efficient Assortment, and Low Cost Operation
EFFICIENT ASSORTMENT EFICIENTE
With our customer insight, we work to enhance their experience from end to end. Broad product assortment is combined with better space design that focuses on customer characteristics, preferences, and concerns.
Low Cost Operation
Expenses were leveraged thanks to multifunctional structures, a spearhead in Bodega operations. It optimizes the work of our associates on the sales floor. Leveraging was also possible thanks to an efficient assortment and our Private Brands program.