Bodega Aurrera and Kellog’s, in alliance with the NBA (the National Basketball Association) through the Basketball Court Recovery program were able to restore 37 basketball courts throughout the country by recovering urban areas.
A special version of Zucaritas® was placed in all Bodega Aurrera stores nationwide in support of the promotion of basketball throughout Mexico. Bodega Aurrera customers participated in the chance to have a public basketball court restored in their communities by sending the promotion code to the fan page and nominating the court of their choice on the Bodega Aurrera website and zucaritas.com.mx.
For the second consecutive year the Corre ConSentido 5k and 10k race was organized. The purpose of this race is to promote family activities, and the money collected as enrollment fees were allocated in support of education for vulnerable communities throughout the country, through the Pro Mazahua organization.
The Walmart de México Foundation donated eight million pesos to fight hunger among thousands of people living in the states of Campeche, Chiapas, Mexico, Guerrero, Michoacán, and Oaxaca.
This initiative focuses on the physical health of our associates. During 10-minute breaks throughout the workday, brief exercises are conducted for muscle relaxation and to re-energize. During the program, trained personnel from the department of Social Welfare of the Mexican Social Security Institute visited different offices, inviting the associates to participate in these Active Pauses at their workstations.
For the first time, young people aged 12 to 17 –whose parents are associates- were invited to participate in different awareness-raising activities regarding the dangers of illegal drugs and alcohol.