One of the primary achievements during this year consisted of widening the price gap with our competitors, with special attention paid to key categories such as Produce, Meat, and Bakery. Through the Morralla program in Bodega Aurrera -one of the self-service campaigns that have achieved the greatest top-of-mind levels in Mexico- we reinforced messages on price as part of our value proposition. Likewise, in Central America we have offered better prices for Perishables, thus becoming more competitive than even the informal market.

As part of the omnichannel shopping experience in Mexico, we accelerated the expansion of in-store kiosks specializing in ecommerce; with this measure, we offer an extended catalog of products, providing the additional option of letting our customers pay with credit, via our Credibodega program.

We launched Radio Bodega, the first digital radio station for self-service in Mexico. Its purpose is to build a means of closer communication with our customers, thus enabling us to extend the scope beyond our stores.