As part of our improved shopping experience for our Superama customers, we retrofit our stores with a new image that highlights the quality, price and features of the products offered, including tips for use. The quality and freshness of perishable items has been maintained, offering a greater number of gluten-free and sugar-free products; developing our catalog of organic products; reinforcing communication on Our Brands; and driving our Pharmacy division, with the opening of 80 instore doctor’s offices.
In addition to the Grocery Home Delivery service, Superama now offers its customers the possibility of shopping on line and picking up their orders at the store, either via Click & Collect or Pick Up Here. At our superama.com.mx portal, we now have a catalog with over 300 gourmet items, in addition to the assortment available in our stores.
Likewise, we are building new store prototypes that enable us to take our value proposition to a greater number of customers, focusing always on quality, price, and assortment.