Offering
an omnichannel
shopping experience
The positive and consistent performance levels of our operation in 2017 is reflected in the execution of our strategy, which in large measure is attributable to the timely integration of our brick-and-mortar stores with digital platforms; this allows us to offer an omnichannel experience by satisfying the differing shopping habits and preferences of our customers. Our Centers of Excellence is a program that reflects the proper execution in our physical stores in Mexico, allowing us to clearly establish the value proposition for each of our operating formats; focus our attention on key merchandise divisions; and align our initiatives so that we may better serve our customers.
What initiatives are
encompassed within the
Centers of Excellence?
New
category
adjacencies
Clean
stores
Agile
service at the cash registers
Service
for our customers
Improved
signage
The positive and consistent performance levels of our operation in 2017 is reflected in the execution of our strategy, which in large measure is attributable to the timely integration of our brick-and-mortar stores with digital platforms; this allows us to offer an omnichannel experience by satisfying the differing shopping habits and preferences of our customers. Our Centers of Excellence is a program that reflects the proper execution in our physical stores in Mexico, allowing us to clearly establish the value proposition for each of our operating formats; focus our attention on key merchandise divisions; and align our initiatives so that we may better serve our customers.
