Special attention was paid to improving the neatness and cleanliness of our stores, as well as reinforcing the value offering in Perishables.
The adjacencies of our categories also underwent changes in keeping with the shopping habits of our customers, making it easier and simpler for them to find everything they need.
A key element in our Centers of Excellence is the Customer and Member Experience Index, a tool enabling us to have much better information on their shopping experience.
Through a questionnaire, they have the possibility of grading the speed and friendliness in the service provided by our associates, in addition to scoring our stores’ cleanliness and safety. The data gathered allows us to better understand their shopping needs and, in response, decide on the right actions that meet their expectations.