We put efficiency initiatives into place in our Meat Plant, which in turn resulted in product quality and supply improvements in our self-service units and clubs throughout the Central region of Mexico.

Among the changes conducted in Bodega Aurrera are the redesign of product displays for Produce and the launching of a new range of Bakery products, all with favorable results.

A the same time, the catalog for Supercenter was adapted with the addition of new categories that meet the current needs of our customers, such as organic and healthy products.

Our program Experts in Fresh was launched for the first time with Superama, whereby the Deptartment Managers for Perishables attend sensory training courses to hone their abilities as experts for their division; in this manner they are better equipped to assist our customers throughout the shopping process.